The Tampon Book, illustrated by Ana Curbelo, is the most awarded ad campaign of the year.


Single line illustrations of powerful, bold and uncompromising women characters by illustrator Ana Curbelo for The Tampon Book.
The Tampon Book is much more than a smart packaging that hacked the German tax system. Stylishly illustrated by artist Ana Curbelo, The Tampon Book contains 45 pages with bold illustrations and empowering stories about menstruation, taboo and feminism and promotes a petition by Nanna-Josephine Roloff & Yasemin Kotra which urges the German parliament to discuss the abolition of the tampon tax.
Creative Boom - The creative team railing against the tampon tax by hiding sanitary products in a beautifully illustrated book
Digital Arts Online - Amazing illustrators on the body-positive art breaking female taboos
The Guardian - No luxury: book containing tampons is runaway hit
El País - Un libro lleno de tampones para pagar un IVA reducido
Vogue - Why This Protest Tampon Book Is Flying Off The Shelves 
Stylist Magazine  - A book with 15 free tampons inside it has sold out for this political reason
The Irish Times - Book containing tampons becomes a bestseller 
Melville House - Packaging tampons as books: the subversive new way to avoid a sexist tax 
Image contains line illustration of a woman reading a PMS book. Illustrator Ana Curbelo. The Tampon Book
"London-based illustrator Ana Curbelo was commissioned to create the images for The Tampon Book, adding a sense of playfulness and fun through uncompromising characters that show that periods aren't something to be shy about, but something that's real, universal to most women and something that calls for open and honest conversation, whatever your gender." - Creative Boom
 
  
The campaign amplified activists Nanna-Josephine Roloff and Yasemin Kotra's message